Rodrigo C. Farias is a seasoned professional in the field of product design, with a passion for integrating cutting-edge technologies to enhance user experiences. With over 20 years of experience in the design industry, Rodrigo has led numerous projects that bridge the gap between human-centered design and technological innovation, particularly in the realm of Artificial Intelligence (AI).
After completing a degree in Digital Design from Anhembi Morumbi University, in São Paulo, Rodrigo Farias embarked on a career that quickly evolved from traditional design practices to a focus on digital and interactive experiences. Recognizing early on the potential of AI to transform the design process, Rodrigo pursued additional training in AI and machine learning, gaining expertise that would inform future projects.
Throughout his career, Rodrigo has worked with a diverse array of clients ranging from startups to Fortune 500 companies, helping them to create intuitive, engaging, and accessible digital products. His work emphasizes the importance of user research, data-driven design decisions, and the ethical use of technology in creating experiences that not only meet users' needs but exceed their expectations.
As a thought leader in the UX/UI community, Rodrigo has shared his insights and experiences through speaking engagements, workshops, and as a contributor to leading design publications. His passion for education has also led him to mentor aspiring designers, guiding them through the complexities of UX/UI design and the exciting possibilities presented by AI.
I start to write ebooks aiming to demystify the application of AI in UX/UI design, providing a comprehensive guide that is both informative and inspiring. His goal is to empower designers and developers to leverage AI in creating more personalized, efficient, and innovative digital experiences, paving the way for a future where technology and human creativity intersect in harmonious and transformative ways.
Summary of my activities
20 years developing digital products and services, in different channels and industries, with a strong background in design. Solid knowledge in information architecture, usability, research, interaction design, interface design, inclusive design, metrics, agile methodologies, front-end development with AI.
My ebook's
2023 | Crafting the Future: The Role of AI in UX/UI Design.
Authored by Rodrigo C. Farias, a visionary in the realm of product design with over 15 years of industry experience, "Crafting the Future" is a comprehensive exploration into the evolving world of UX/UI design through the lens of Artificial Intelligence. With a rich background in digital and interactive experiences and a keen eye on the ethical application of AI, Rodrigo embarks on a mission to demystify the complexities of AI integration in design processes, offering a treasure trove of insights, case studies, and futuristic visions.
The book meticulously outlines the journey of UX/UI design from its manual origins to the current AI-enhanced methodologies, highlighting milestones such as automated usability testing, predictive user experiences, and the advent of voice-activated interfaces. Through real-world case studies from giants like Netflix, Adobe, and Airbnb, Rodrigo illustrates the profound impact AI has on personalization, efficiency, and user engagement.
"Crafting the Future" is not just a theoretical discourse but a practical guide filled with actionable advice for harnessing AI's potential. It addresses the ethical considerations integral to responsible design and paves the way for a future where AI and human creativity intersect, creating digital experiences that are more intuitive, engaging, and personalized than ever before.
Whether you're a seasoned designer looking to stay ahead of the curve or a newcomer eager to grasp the intersections of AI and design, this ebook will arm you with the knowledge and inspiration needed to navigate the exciting frontier of UX/UI design shaped by Artificial Intelligence.
Where to buy it: Amazon
Where to buy it: Amazon
2021 | Design Systems - What, How & Why
Explore the world of design systems with Rodrigo Farias's insightful eBook, "The What, How, and Why of Design Systems." This essential guide dives into the intricacies of design systems, offering valuable knowledge on what they are, why they are crucial, and how to implement them effectively.
Discover how a well-crafted design system can streamline workflows, enhance consistency, and improve communication across your organization. Learn the step-by-step process of building a design system, from getting initial buy-in and defining design principles to taking a comprehensive UI inventory and constructing the system itself.
Gain insights into how to iterate on your design system, ensuring it evolves with your needs, and find out how to measure its success through qualitative and quantitative feedback. With practical advice and real-world examples, this eBook is a must-read for anyone looking to elevate their design strategy and create a cohesive, efficient design environment.
Start your journey into the transformative power of design systems today with Rodrigo Farias’s expert guidance.
2022 | Mastering UI Design - Basics of design [eBook 01]
Mastering UI is a thoughtfully curated series designed to support individuals starting their careers in UI Design. Created by Rodrigo Farias, a seasoned Senior Product Designer with over 13 years of experience in the field, this initiative is designed to provide aspiring designers with the essential knowledge, skills, and confidence needed to succeed in the dynamic world of UI/UX.
Each ebook in the "Mastering UI" series delves into crucial aspects of UI design, from the basics of color theory, composition, and typography to advanced techniques and design systems. The series is structured to offer step-by-step guidance, practical examples, and actionable insights that can be immediately applied to real-world projects.
By following the "Mastering UI" series, beginners will gain a solid foundation in UI design principles and practices. The series is designed to be accessible and engaging, making complex concepts easy to understand and implement. Whether you are new to design or transitioning from another field, "Mastering UI" will equip you with the tools and strategies needed to create intuitive and user-centric designs.
Join us on this educational journey and unlock your potential as a UI designer. Let's create amazing user experiences and shape the future of digital design together.
2022 - 2023 | Mastering UI Design - Basics of design [eBook 02]
Mastering UI is a thoughtfully curated series designed to support individuals starting their careers in UI Design. Created by Rodrigo Farias, a seasoned Senior Product Designer with over 13 years of experience in the field, this initiative is designed to provide aspiring designers with the essential knowledge, skills, and confidence needed to succeed in the dynamic world of UI/UX.
Each ebook in the "Mastering UI" series delves into crucial aspects of UI design, from the basics of color theory, composition, and typography to advanced techniques and design systems. The series is structured to offer step-by-step guidance, practical examples, and actionable insights that can be immediately applied to real-world projects.
By following the "Mastering UI" series, beginners will gain a solid foundation in UI design principles and practices. The series is designed to be accessible and engaging, making complex concepts easy to understand and implement. Whether you are new to design or transitioning from another field, "Mastering UI" will equip you with the tools and strategies needed to create intuitive and user-centric designs.
Join us on this educational journey and unlock your potential as a UI designer. Let's create amazing user experiences and shape the future of digital design together.
2021 | Making AI work for everyone
Coming soon....